World Music's DIVERSITY and Data Visualisation's EXPRESSIVE POWER collide. A galaxy of INTERACTIVE, SCORE-DRIVEN instrument model and theory tool animations is born.

Thursday, September 8, 2016


A Communication Challenge: Emotional vs Technical

The music aggregator platform under consideration here is -regardless of it's potential for learning liberation- highly technical in nature. Yet we feel before we think. Impressions, as ideas, are filtered primarily through our emotions, meaning they directly affect acceptance of any new technology.

Neither the breadth of application nor the potential for connection at an emotional intelligence level are not easily communicated in the customary 3- to 5 seconds attention span of the average visitor.

We look at a few areas of tension at the interface between emotion and technology in the context of our world music aggregator platform.

Big, brave, open-source, non-profit, community-provisioned, cross-cultural and hamster crazy. → Like, share, back-link, pin, tweet and mail. Hashtags? For the crowdfunding: #VisualFutureOfMusic. For the future live platform: #WorldMusicInstrumentsAndTheory. Or simply register as a potential crowdfunder..

If the aggregator platform in focus here is to realise it's full potential, the communication focus will need to be on the social aspects: the benefits of music learning to community and wellbeing.

This means being sure to consistently anchor technical detail in a community context, be that in the form of images, video or personal stories.

This is an area in which the wider community can be of direct help, yet there are two potential problems:

o personal data protection
o user engagement

Data Protection

Global Connectivity

In practical terms, this restricts imagery to the impersonal or to commercial, staged works. Many images taken in the past and now recognised as iconic would no longer be possible.Imagery is propagated fast. It's common sense that these either preserve anonymity or have been made with the subject's consent, and that the subject is old enough to gauge their impact.


Yet images are essential in conveying the intimacy of small, community music and dance events.
We need community help in overcoming this.

If you can contribute 'atmospheric' community dance or music images or video for which you can guarantee consent or which do not allow individuals to be identified, we'd be glad to hear from you.

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Despite it's technical nature, the overriding goal of this platform is the transfer of musicality and virtuosity. An instrumentalist's spontaneity, improvisation and fine motor skills are, ultimately, all governed by emotions.

The learning process, in the past done face-to-face and over many generations is, in this project, now being transferred to the internet. The face to face element will remain, but supported by a rich tool ecosystem.

Internet tools do, however, already exist, and a paradigm change implies effort. Some people will toil many times longer with a poor tool than might be spent in learning to use a new one.

Social Network

So how to overcome this? If not yet alert to new possibilities, some form of education or catalyst is needed.
Enter peer or social advocacy: invitation by one's friends willing to share their instrument skills with others.

This is empowerment through the gift of time and skills, and the ultimate goal of this platform.

Should global, real-time communication ever become a reality, the platform will already be well placed in terms of functionality.

There are analogies in any serious challenge, such as space travel. Problems once insurmountable are overcome, giving even long-established technologies fresh context and areas of application.


About Cantillate -

Autodidact. Laird o' the Windy Wa's. Serial Failure with Attitude. Bit of a Dreamer..

Comments, questions and (especially) critique welcome.